Brand Advocacy Customer Stories
Building a strategy for social marketing success
Gold's Gym: Gold's Gym launched the Gold's Nation fan community in early 2013 to capitalize on the passion of their members and incentivize them to advocate on behalf of the brand. A real life example of the power of word of mouth marketing, Gold's Nation is the perfect place for health and fitness-minded fans to connect, interact, and earn exclusive Gold's gear!
Genghis Grill: For the past two years, Genghis Grill has used the Fancorps platform as a contesting engine for their annual Health Kwest promotion. Contestants complete daily social media challenges which increase brand visibility while simultaneously competing to lose the most weight and take healthy steps to improve their lifestyles.
Chili's Grill & Bar: Chili's Grill & Bar needed a way to continue their interaction with guests after they leave their restaurants- to accomplish this they created an advocate community of passionate consumers who can't get enough Chili's delicious food and lively atmosphere. Ambassadors from the "Chilihead Nation" utilized word of mouth to complete weekly tasks and spread their love for Chili's online through social media as well as in the physical space with videos, coupon distribution, and Chilihead Nation branded merchandise.