The Undead team looks to have taken off in a big way! Did you you know what you were getting yourself into when you took over the Team leader position on this one? I knew it had the potential but didn't want to set myself up for disappointment. The band had a giant online fan-base that re-ignited aroundthe new music in a big way!
Did the band/label make a big push for recruitment of members or did it grow more organically between the fans and their preexisting communities? We, the label and band, made it a point to make sure to have the team positioned on all official pages and once people joined and starting spreading the word it took on a life of it's own through the community.
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The band was recently out on the "Saints & Sinners" tour. I imagine the street team played a big part in spreading the word about the dates? The Saints and Sinners tour was massive for the band and wiped out entire supply of SWAG! Tour promotion these days has become equal parts online and on the streets and the team immediately took to the net talking about the team everywhere! The next tours will be in Europe and this fall so we will see how far world wide we can spread and be ready with tons of tours come this summer..
At the same time, the album seems to be sustaining a great "buzz", anything specific you've had the teamers doing to promote the record/singles along the way? From the launch of the team last year we had the team promoting all our singles and videos as well as marketing partners. These missions have continued with our use of mobile communities and our most recent fan-filled video for Young, helping the word and images of the band to be everywhere possible.
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Has the General Store helped to facilitate getting the stencils and swag packs in the hands of the team? Has it simplified the fulfillment process for you to organize and manage the requests and shipments? This past year we tested the general store and I was a great success it made the shipments of so much more organized and gave the reps a further sense of involvement we are excited to announce that skate decks, dog tags t-shirts and more will be showing up as rewards for all reps who reach the point levels.
Aside from the upcoming tour, what else is on the horizon for the band? Will they be working this record for a while? We have just launched our campaign for 'Young' and the new video is out there and will be our focus track for the next few months. The band is on their way over seas for a full tour and back cruising around the states for the fall.
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Midway State's tour schedule and updates can be viewed at
www.myspace.com/hollywoodundead in addition to their home on Fancorps
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